Mass marketing is in a death spiral and every two days, we create as much information online as we did from the dawn of civilization up until 2003. This is giving marketers new opportunities to earn and sustain the consumer’s attention without paid media.

What this means for automotive retail businesses is a culture shift in the way their products and services are marketed. The consumer can learn just about everything they think they need to know before they approach you to buy. The goal then is to add your insights to their knowledge. Help them in ways they didn’t think of and that will be the deciding factor in their purchase choice.